Furniture Store Marketing – When Everyone Is Your Customer, No One is Your Customer!

One of the biggest challenges home furnishing owners must overcome, in order to be successful in this new economy, is the dreaded I-offer-everything-for-everyone syndrome. On the surface this looks like a sure-fire way to get more customers, but it is already proven time and time again that it is not always the most successful way to prosper in your store.

If you are an independent home furnishing retailers, then chances are you have a limited budget and limited space to work with. So, if your store offers several contemporary collections, several ultra-modern collections and some eclectic pieces as well as some early American collections scattered through you store, do you really think that you have enough of any of those styles to satisfy the type of customers who are looking for a specific style? However, style is only one way to target your customer.

In fact, the most successful furniture retailers in my area focus on a couple of things to attract a specific type of customer:

  • Complete living room packages for under $ 2,000 or furnish your entitlement home for under $ 5,000.
  • Long-term low or no interest financing
  • Fast delivery within 3 days or less
  • Lower prices for packages

So, by narrowing down their advertising, they attract a customer that wants to purchase multiple pieces, which in turn, drives the average ticket sale and profits up. They then offer attractive financing terms which attracts customers with good credit and income, while enticing them to spend more money because the customer has longer to pay for it.

Most importantly, they save the customer money by buying more and can get it in their homes in a couple of days. There is also another twist to these retailers. They reward their salespeople handsomely for NOT selling the financing, but getting customers to pay off their balances in less than 90 days.

There is a common slogan in marketing statute, "There are riches in niches." Simply put, this slogan means determine who your most profitable, enjoyable and easy to attract customer is, and then specialize in getting more of those customers to come into your store and buy. You do this by creating a USP (Unique Selling Proposition) that compels your most profitable customer to come back into your business again and again.

What if you reviewed your business over the last couple of years and discovered the following trends about your customers and prospects:

  • Wives initially visited the store without their husbands.
  • Recently married
  • Had three kids
  • Lived within five miles of your store
  • Spent between $ 800 – $ 1500 on sofa, loveseat and tables.
  • Paid by Visa, MasterCard or Discover

Once you have this information, you can redesign your store and business to cater to more of the same types of customers that are currently spending good money in your store.

However, you can only use this information to your advantage if you take the time to find out who your customer is, what is important to them and what they really want.

It may come as a surprise to you, but your customers want more than just a sofa. If you are just selling a sofa, you are missing out on a ton of business. Here are a few of the keys I have discovered over the years:

  • Do not sell mattresses, sell relief from back pain.
  • Do not sell home theater seats, sell the entertainment experience.
  • Do not sell sofas or loveseats, sell comfort and warmth.
  • Do not sell furniture, sell status and prestige.
  • Do not sell interior design, sell ENVY and the WOW factor!

Once you know what your customers really want then, you could use that information to create a USP that attracts more of the same type of customers. For example:

  • "Do not hire expensive interior designers, use our 23 point design checklist and give your home a million dollar look for FREE!"
  • "Discover how to give your home an extreme $ 20,000 makeover, on an $ 8,000 budget."
  • "Your family and friends will say" Oh my gosh! Your home is simply amazing! "In 27 seconds flat … we guarantee it!"

Web Hosting: Advantages of VPS

Web hosting can come in many different forms. It can be free, shared, private (VPS), cloud, dedicated, clustered and so many more. This is just a clear indication that the online industry is unquestionably flourishing. Once you have decided to build a website, the very first thing to take care of is the hosting service that acts as the backbone of the website. Choosing the right hosting service, however, can be a challenge. There should be a comprehensive analysis on what the business will need in a website to be able to determine exactly which web host tailor-fits these needs.

First, consider the website you want to have and whether there is a need to get a web hosting service which allows a more focused and directed server. VPS or Virtual dedicated server is a very common service being used by most websites. This type of service distributes a certain bulk of server resources into computer-generated servers so companies gain access to their space.

Primarily, VPS offers exclusive access to the host servers, making the client the sole user of the provided space. Users will also enjoy browsing through a website which is hosted by VPS because this type of hosting permits the creation of sandboxes.

Basically, sandboxes are really good tools in gaining access to more websites without exactly making any effects on the other. This type of web hosting service really makes a great impact in certain businesses which require strong, manageable and convenient services.

Another quality of VPS is that it allows speedy accessible pace. Users will be able to access the functionalities in rapid clicks and transfers without the need to deal with the trouble of slow loading times. Plus, this type of hosting is one of the safest as all data are safeguarded because there is no physical sharing done in the servers.

Having VPS is an advantage in terms of improving the website's performance. This is possible because there is no competition for resources among the users of each server, therefore making load time more effective for visitors, eliminating the need to look for a faster loading site. As it takes more than just a very good web design to make a website successful, accessibility is also a very important factor.

Stability is also an assurance for VPS hosting service. Knowing that this type of service is basically private, it has the edge over shared hosting sites most especially in web traffic. VPS will not be affected by other accounts on the servers and will maintain the website's stability.

VPS guarantees a better accessibility to dedicated resources such as more RAM, CPU speed and more disk area with your own server. Your website will also have as much flexibility as needed. You can select the operating system that works well for you. You can also choose which type of VPS works for you, either managed solutions for more control over your share of the server or unmanaged plans that allow you to spend more time to improve other aspects of your business.

A successful website needs to be grounded on a very reliable foundation and web design. Take your chance in getting into the path of website success, checkout the pros and cons of VPS web hosting.

Container Gardening Basics For Success

Container Gardening is becoming more and more popular as the population of cities and suburbs increases. Your "garden" is movable and so it is easier to manage pests and garden environments. It also brings the time that you need to tend to your plants because you can place them where they are easier for you to reach. This is especially good for people who are handicapped but still want a garden.

There are some things that are necessary in order to have a successful container garden.

First, you must have a container. You can find them in almost every size, shape and they can be made of many different materials. And, they can be very inexpensive, especially when you create them from "found" objects. You must make sure that the container that you choose has adequate drainage.

Make sure that your container is appropriate for your plant's full-grown size. You do not want to have to keep changing pots as your garden grows.

Soil is the next thing you have to have for your garden. I'm sorry, but you can not go outside and dig up some dirt. It will be much too heavy and will probably contain lots of bugs and pests that you do not need. The soil must be of good quality to keep your plants healthy and growing well. Buy potting mix that drains well but still is able to retain adequate moisture. The mix should not be so light that it will not hold the plant and root system in the container without propping the plant up.

You can mix your own potting soil by using one part compost; one part perlite and one part garden loam. Be sure that you inspect the loam for pests before using it.

Choose plants that do not have very large root systems. Those plants will soon get too large for the pot that you have planted them in, even to the point of breaking it. As I mentioned before, not sizing the plant to the pot (or the pot to the plant), can cause plants to be spindly and root-bound.

Tomatoes are a good choice for a new gardener because they are easy to grow and have a strong, but small, root system. Other vegetables that are appropriate are peppers, lettuce, spinach, radishes and eggplant.

Herbs are also an excellent choice for container gardens. Herb gardens do not require much space and they are extremely easy to grow, even for the novice gardener. Like most plants, they do require adequate drain to grow them successfully.

Some people use container gardens as decorating accents as well as growing vegetables for the dinner table. Choosing containers that fit with the style of the area you want them in terms of its ambiance. You might even want to use them in a specific area inside your home. Sunrooms come to mind as a great place to grow plants. Do make sure there is adequate sun and shade for your plants.

If You Thought You Missed The Internet Profit Revolution Try CryptoCurrency

When most people think of cryptocurrency they might as well be thinking of cryptic currency. Very few people seem to know what it is and for some reason everyone seems to be talking about it as if they do. This report will hopefully demystify all the aspects of cryptocurrency so that by the time you’re finished reading you will have a pretty good idea of what it is and what it’s all about.

You may find that cryptocurrency is for you or you may not but at least you’ll be able to speak with a degree of certainty and knowledge that others won’t possess.

There are many people who have already reached millionaire status by dealing in cryptocurrency. Clearly there’s a lot of money in this brand new industry.

Cryptocurrency is electronic currency, short and simple. However, what’s not so short and simple is exactly how it comes to have value.

Cryptocurrency is a digitized, virtual, decentralized currency produced by the application of cryptography, which, according to Merriam Webster dictionary, is the “computerized encoding and decoding of information”. Cryptography is the foundation that makes debit cards, computer banking and eCommerce systems possible.

Cryptocurrency isn’t backed by banks; it’s not backed by a government, but by an extremely complicated arrangement of algorithms. Cryptocurrency is electricity which is encoded into complex strings of algorithms. What lends monetary value is their intricacy and their security from hackers. The way that crypto currency is made is simply too difficult to reproduce.

Cryptocurrency is in direct opposition to what is called fiat money. Fiat money is currency that gets its worth from government ruling or law. The dollar, the yen, and the Euro are all examples. Any currency that is defined as legal tender is fiat money.

Unlike fiat money, another part of what makes crypto currency valuable is that, like a commodity such as silver and gold, there’s only a finite amount of it. Only 21,000,000 of these extremely complex algorithms were produced. No more, no less. It can’t be altered by printing more of it, like a government printing more money to pump up the system without backing. Or by a bank altering a digital ledger, something the Federal Reserve will instruct banks to do to adjust for inflation.

Cryptocurrency is a means to purchase, sell, and invest that completely avoids both government oversight and banking systems tracking the movement of your money. In a world economy that is destabilized, this system can become a stable force.

Cryptocurrency also gives you a great deal of anonymity. Unfortunately this can lead to misuse by a criminal element using crypto currency to their own ends just as regular money can be misused. However, it can also keep the government from tracking your every purchase and invading your personal privacy.

Cryptocurrency comes in quite a few forms. Bitcoin was the first and is the standard from which all other cryptocurrencies pattern themselves. All are produced by meticulous alpha-numerical computations from a complex coding tool. Some other cryptocurrencies are Litecoin, Namecoin, Peercoin, Dogecoin, and Worldcoin, to name a few. These are called altcoins as a generalized name. The prices of each are regulated by the supply of the specific cryptocurrency and the demand that the market has for that currency.

The way cryptocurrency is brought into existence is quite fascinating. Unlike gold, which has to be mined from the ground, cryptocurrency is merely an entry in a virtual ledger which is stored in various computers around the world. These entries have to be ‘mined’ using mathematical algorithms. Individual users or, more likely, a group of users run computational analysis to find particular series of data, called blocks. The ‘miners’ find data that produces an exact pattern to the cryptographic algorithm. At that point, it’s applied to the series, and they’ve found a block. After an equivalent data series on the block matches up with the algorithm, the block of data has been unencrypted. The miner gets a reward of a specific amount of cryptocurrency. As time goes on, the amount of the reward decreases as the cryptocurrency becomes scarcer. Adding to that, the complexity of the algorithms in the search for new blocks is also increased. Computationally, it becomes harder to find a matching series. Both of these scenarios come together to decrease the speed in which cryptocurrency is created. This imitates the difficulty and scarcity of mining a commodity like gold.

Now, anyone can be a miner. The originators of Bitcoin made the mining tool open source, so it’s free to anyone. However, the computers they use run 24 hours a day, seven days a week. The algorithms are extremely complex and the CPU is running full tilt. Many users have specialized computers made specifically for mining cryptocurrency. Both the user and the specialized computer are called miners.

Miners (the human ones) also keep ledgers of transactions and act as auditors, so that a coin isn’t duplicated in any way. This keeps the system from being hacked and from running amok. They’re paid for this work by receiving new cryptocurrency every week that they maintain their operation. They keep their cryptocurrency in specialized files on their computers or other personal devices. These files are called wallets.

Let’s recap by going through a few of the definitions we’ve learned:

• Cryptocurrency: electronic currency; also called digital currency.

• Fiat money: any legal tender; government backed, used in banking system.

• Bitcoin: the original and gold standard of crypto currency.

• Altcoin: other cryptocurrencies that are patterned from the same processes as Bitcoin, but with slight variations in their coding.

• Miners: an individual or group of individuals who use their own resources (computers, electricity, space) to mine digital coins.

o Also a specialized computer made specifically for finding new coins through computing series of algorithms.

• Wallet: a small file on your computer where you store your digital money.

Conceptualizing the cryptocurrency system in a nutshell:

• Electronic money.

• Mined by individuals who use their own resources to find the coins.

• A stable, finite system of currency. For example, there are only 21,000,000 Bitcoins produced for all time.

• Does not require any government or bank to make it work.

• Pricing is decided by the amount of the coins found and used which is combined with the demand from the public to possess them.

• There are several forms of crypto currency, with Bitcoin being first and foremost.

• Can bring great wealth, but, like any investment, has risks.

Most people find the concept of cryptocurrency to be fascinating. It’s a new field that could be the next gold mine for many of them. If you find that cryptocurrency is something you’d like to learn more about then you’ve found the right report. However, I’ve barely touched the surface in this report. There is much, much more to cryptocurrency than what I’ve gone through here.